SCW branding + rebranding
Cold, hard facts. Created, refined and reinvented branding, from look and feel to tone and manner for Second City Works and a few of its key sub-brands.
Fun fact! I’ve been fortunate to work with some of the most amazingly talented art directors and designers around. I feel very, very, very lucky.
![SCW_SlideDeck_Cover.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597424680838-095IH8MDDEO3W77SJSR4/SCW_SlideDeck_Cover.png)
![SCW_HowTo_Shapes.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597420804246-4KQA04HAUAWPF9J5Z24X/SCW_HowTo_Shapes.png)
![SCW_HowTo.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597420491425-DO0WAHPQ21HYE7ETGJBI/SCW_HowTo.png)
![SCW_RBS_Sets.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597433500380-0U1ZMRV37TD6HDHJ9HRA/SCW_RBS_Sets.png)
![RBS_Cover.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597424912410-RMNQ2P5F6CG226MFWVLM/RBS_Cover.png)
![SCW_RBS_WebKit.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597433643816-2H7PRDNHNE2OFS05SMJO/SCW_RBS_WebKit.png)
![SCW_Brandstage_Cover.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597433861773-91RRVKJMKOQNJ7I3AZVU/SCW_Brandstage_Cover.png)
![SCW_Brandstage_Collateral.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597433894740-ORE0R5D2D1CAAO66C5FA/SCW_Brandstage_Collateral.png)
![Brandstage_Playbook.png](https://images.squarespace-cdn.com/content/v1/5f2469c1767c6a3219874edb/1597421000991-U67U4EANHNLUQCEBEM7I/Brandstage_Playbook.png)